Harrods Occasionwear SS25

I was selected to collaborate closely with the Harrods Fashion Team, contributing as the sole Prop Stylist for the annual Harrods Occasionwear shoot. As part of the pre-production process, I joined the production team on a recce of the location to assess the space and plan which props would work best.

I also took on the role of Creative Lead for the Home & Lifestyle stills, including the picnic setup, which I both styled and directed. With multiple captures taking place across the grounds simultaneously, including video and stills for .com and social, I oversaw several setups at once, ensuring each scene was fully equipped and flawlessly styled.

The shoot took place on location in Tunbridge Wells, guided by a brief that embodied modern British elegance with subtle nods to the Saltburn aesthetic. In addition to organising lifestyle products and food from Harrods, coordinating across multiple internal teams, I sourced hydrangeas and classic British roses, and arranged key props from external prop houses, including the vintage bicycle and garden furniture. I also managed the logistics of transporting all props across London, ensuring that fresh food and florals arrived on location in perfect condition.

Previous
Previous

Harrods Hampers Campaign

Next
Next

Harrods Own Label Campaign 2025