Social Content Creation @harrodsfood

As one of two assistants working alongside the Creative Lead within the Home & Lifestyle team, we produce all content for the @harrodsfood Instagram account, which showcases the iconic Harrods Food Halls. This content also appears across Facebook and RED, China’s social media platform, ensuring a consistent and engaging presence across multiple channels.

Our work begins with concept and ideation and moves through to production and delivery. I collaborate closely with the social team and lifestyle editor to craft social-first, storytelling moments. I play a key role in developing creative briefs, working closely with the photography and video teams to bring each idea to life. I also capture and edit content myself.

The role involves managing the logistics of coordinating all necessary product and props for every shoot. Due to regular early morning shoots and tight time constraints, often capturing up to seven pieces of content in a single day, anticipating logistical issues in advance has become a core strength, ensuring efficient and high-quality delivery.

Food styling is integral to the role. On set, I take on dual stylist and director responsibilities, working meticulously to ensure every piece aligns with specific content pillars, reflects Harrods’ tone of voice and looks delicious!