Creative Direction - Social Paid Partnerships

I was entrusted by the Art Director for Home & Lifestyle at Harrods, to work as Creative Lead on the following Paid Partnerships featured on the Harrods Instagram channels, giving me the opportunity to go above my role and direct these campaigns.

Creative Direction & Pre-Production: I provided the creative concept, creating mood boards and storyboards, and establishing lighting references to guide the shoot.

Collaboration & Coordination: I liaised with the Partnerships team and coordinated product with the brands, ensuring all elements were aligned for the campaign.

On-Set Execution: I directed photographers and videographers and led styling and directing on set, overseeing every detail to ensure the shoot ran smoothly.

Post-Production: I advised on edits to ensure the final deliverables reflected the intended creative vision and polished aesthetic.

This experience has also given me valuable insight into working with stakeholders, including brands and internal teams, to deliver campaigns that balance both creative vision and commercial objectives.