Loro Piana Partnership

I worked across the social content for the Harrods x Loro Piana Christmas 2024 campaign, which saw the brand take over the store’s façade, windows, and social channels.

I am proud to have worked on, and been a key component in the success of a record-breaking piece of social content created as part of this campaign. Working as prop coordinator and stylist, I managed a video that required a giant ball of wool in a very specific colour. It was impossible to source commercially in time, so I built and styled it myself. The ball of wool became the star of Harrods’ highest-performing social content ever, achieving 5.7 million views.

The campaign also included a partnership with a lifestyle Content Creator. With a very tight turnaround, I liaised with the brand to coordinate the product samples, organised delivery of the product to her London home, and then set up and styled the shoot, collaborating with the food stylist and external videographer to bring it all together.

Additionally, I built sets for other fashion content pieces as part of the campaign.